How to get 772 orders for a women's shoe store online
About the project
Women's Medical and Daily Shoes Manufacturers
The task
Build a wheel of sales through the social network channel for the online store.The primary targeting strategy
At the time of contact, the customer did not launch targeting on social networks and wanted to understand how it works and whether it works for his project at all.Since the online store addressed us, we immediately decided to protest commercial goals: catalog advertising, conversion campaigns, and retargeting.And they found right.At the beginning, campaigns were launched:
Conversions (Banner and Dynamic Advertising)Advertising by catalogue.Of these two campaigns, the second campaign showed itself best.What's interesting: in the conversion campaign we set up the automatic budget distribution and created 2 groups of ads:
Creatives with banners.The dynamic creatives.Banner worked more efficiently, but compared to the campaign that was aimed at catalog sales, the result was significantly less.Strategy of retargeting
The project has been reargeted by catalogue.We have used dynamic parameters both in the media-creative and in the text.However, at the moment, the retargeting did not bring the expected result.We continue to work on its optimization.The main targeting strategy
Since the test showed that the campaign for Sales by Catalog worked better, we decided to redistribute the budget and continue to optimize it.Results of advertising campaigns:
Period: 29 July - 2 November
Costs: $1275.6336 482,60 UAHThe conclusion
Parallel to the launch of the targeting, the referral channel began to work.As soon as the target was on a break, the referral also disappeared from the report.The correct approach to testing and scaling gives an effective result.And, even with a relatively small budget, you can get good commercial indicators of the effectiveness of advertising campaigns.
Women's Medical and Daily Shoes Manufacturers
The task
Build a wheel of sales through the social network channel for the online store.The primary targeting strategy
At the time of contact, the customer did not launch targeting on social networks and wanted to understand how it works and whether it works for his project at all.Since the online store addressed us, we immediately decided to protest commercial goals: catalog advertising, conversion campaigns, and retargeting.And they found right.At the beginning, campaigns were launched:
Conversions (Banner and Dynamic Advertising)Advertising by catalogue.Of these two campaigns, the second campaign showed itself best.What's interesting: in the conversion campaign we set up the automatic budget distribution and created 2 groups of ads:
Creatives with banners.The dynamic creatives.Banner worked more efficiently, but compared to the campaign that was aimed at catalog sales, the result was significantly less.Strategy of retargeting
The project has been reargeted by catalogue.We have used dynamic parameters both in the media-creative and in the text.However, at the moment, the retargeting did not bring the expected result.We continue to work on its optimization.The main targeting strategy
Since the test showed that the campaign for Sales by Catalog worked better, we decided to redistribute the budget and continue to optimize it.Results of advertising campaigns:
Period: 29 July - 2 November
Costs: $1275.6336 482,60 UAHThe conclusion
Parallel to the launch of the targeting, the referral channel began to work.As soon as the target was on a break, the referral also disappeared from the report.The correct approach to testing and scaling gives an effective result.And, even with a relatively small budget, you can get good commercial indicators of the effectiveness of advertising campaigns.
Ukraine 
Available for hire