Case Promotion of EMS Training on Facebook and Instagram
I want to tell you one of the interesting cases on setting targeted advertising to attract people to training.What are we advertising?Or a short story of the business from the case.The project is very interesting with standard requests - the fitness studio that has acquired EMS - costumes, the trainer was required to load.What did you have at the start?The client's website was in development, the Instagram page was blocked.Based on this, the decision was made to work with the quiz and the lead form.Preparation of a advertising campaign
Defined with the main tools, he began to develop a advertising company:
1 .Since the customer was not working with advertising yet, the budget for the advertising period (30 days) was $600.2ndThe plays were selected by Instagram Stories and Bands, in Facebook the same Bands + Stories.ThreeThe auditories were different.There were a few Cs under which we had to launch advertising.4 .By analyzing our CA and competitors, as well as the demands of people, we have created creatives that will be good in the future.and 5.We received offers from the customer that we could use in creatives.15% discount on the first training and 50% discount on the first training if you come with a friend or girlfriend.The launch of advertising companies.The base for the target was chosen on the basis of the prepared CA.It was yoga - running, L&L and a wide audience.The best showed itself was the audience of yoga - running and a wide audience.In the first week the price for the leads was $2.46 - the leads were 26, there were many non-quality leads.As a decision, they decided to launch the quests to be more targeted applications than with the lead form.In the second week, the creatives worked so that the leads were more targeted, launched a quiz, the price for the leads rose to $4.10 - the number of leads in the second week 31, the quality of the coming leads improved.On the third week the quiz began to give expensive applications and it was decided to unlock it, left the leads form, at that time unlocked Instagram, launched direct advertising, calls were $1, the customer asked to unlock this tool.On the fourth week, the launched lead form began to give results above the KPI and we recalled the quests, as well as the audience’s settings under the quests.The quiz began to submit target applications at the price of $5 per application.What happened as a result?The advertising company lasted 30 days.During this time we received 106 applications at a price of $5.3, of which 50% are converted to sale.As a result of the work, we received 106 applications, of which 51 people bought a monthly subscription.The customer received 54,910 UAH of net profit, with advertising costs and payments of the target.
Defined with the main tools, he began to develop a advertising company:
1 .Since the customer was not working with advertising yet, the budget for the advertising period (30 days) was $600.2ndThe plays were selected by Instagram Stories and Bands, in Facebook the same Bands + Stories.ThreeThe auditories were different.There were a few Cs under which we had to launch advertising.4 .By analyzing our CA and competitors, as well as the demands of people, we have created creatives that will be good in the future.and 5.We received offers from the customer that we could use in creatives.15% discount on the first training and 50% discount on the first training if you come with a friend or girlfriend.The launch of advertising companies.The base for the target was chosen on the basis of the prepared CA.It was yoga - running, L&L and a wide audience.The best showed itself was the audience of yoga - running and a wide audience.In the first week the price for the leads was $2.46 - the leads were 26, there were many non-quality leads.As a decision, they decided to launch the quests to be more targeted applications than with the lead form.In the second week, the creatives worked so that the leads were more targeted, launched a quiz, the price for the leads rose to $4.10 - the number of leads in the second week 31, the quality of the coming leads improved.On the third week the quiz began to give expensive applications and it was decided to unlock it, left the leads form, at that time unlocked Instagram, launched direct advertising, calls were $1, the customer asked to unlock this tool.On the fourth week, the launched lead form began to give results above the KPI and we recalled the quests, as well as the audience’s settings under the quests.The quiz began to submit target applications at the price of $5 per application.What happened as a result?The advertising company lasted 30 days.During this time we received 106 applications at a price of $5.3, of which 50% are converted to sale.As a result of the work, we received 106 applications, of which 51 people bought a monthly subscription.The customer received 54,910 UAH of net profit, with advertising costs and payments of the target.
Ukraine 
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