Target - Scandinavia Biolabs

The main request of the brand was to increase traffic and sales on the Amazon platform through advertising tools.

To enhance the results, it was decided to additionally increase cross-platform traffic to direct the interested audience to Amazon not only from the platform itself but also from other channels.

Within this approach, part of the SMM tasks was delegated to me to work in conjunction with the company's internal SMM department to ensure systematic growth of traffic and sales on Amazon, as well as to strengthen the overall brand presence in digital channels.

Main goals:
Scale sales on Amazon in priority regions.
Increase brand awareness and audience reach.
Increase the number of touchpoints with potential customers.
Develop a stable system and sales funnel that generates inquiries and purchases.

Challenges during the project:
Content was initially focused on awareness rather than sales.
The need to integrate SMM activities with advertising on Amazon and other channels.
Finding effective creatives and unique selling propositions (USPs) for each region.
Implementing a conversion and analytics system to evaluate the effectiveness of cross-platform campaigns.

Solutions and approach:
An audit of Amazon accounts and the SMM funnel was conducted to identify growth points.
A conversion system was developed that directs the customer to purchase on Amazon or other sites.
Special USPs for products on Amazon were created, and video creatives were redesigned with clear CTAs.
Audience interaction was optimized to increase engagement and prepare them for purchase.
Storytelling and UGC content from relevant opinion leaders were implemented to build trust and encourage visits to the product page.
Scaling advertising and content on Instagram and Amazon with regular testing of creatives and promotions.