Cleaning that doesn't empty your wallet, but fills it up
About the company:
A cleaning company from Kyiv, operating for almost a year, has requested assistance in promotion through targeted advertising.
Task:
Increase brand awareness and a steady flow of new clients through Instagram.
Input data:
The team was motivated, but the company had low turnover. The budget at the start was limited, so hypotheses were tested before scaling.
Main problems:
• Lack of brand component and systematic content
• Poor technical setup of advertising, lack of analytics
• Communication issues with leads
Tasks:
• Increase the number of inquiries to 100+ per month
• Form a base of regular clients
⸻
What has been done:
1. Audience and competitor analysis
Identified customer pain points and factors influencing the choice of a cleaning company. Studied competitors and their advertising strategies.
2. Creating advertising creatives
Developed message and visual options, tested several offers. The most effective was "every 5th cleaning for free," which significantly increased the number of applications.
3. Communication optimization
Implemented a CRM system for process automation. Engaged an SMM specialist for organic client attraction through content.
4. Analytics and scaling
Daily monitoring of key indicators, adjusting bids, testing offers. Regular reports allowed for quick scaling of the most successful solutions.
⸻
Problems encountered:
• Underdeveloped communication
• Lack of analytics
• Chaos in advertising tools
• Insufficient content with cleaning results
⸻
Results over 5 months:
• Budget spent: 1539
• Number of applications: 453
• Cost per application: 3.4
• Sales: 141
• Cost per sale: 10.94
• Revenue: 7755
⸻
Why were such results achieved?
• Systematic approach to analytics and testing
• Maximal involvement in the project
• Deep understanding of the niche
• Optimization of advertising campaigns and communication
A cleaning company from Kyiv, operating for almost a year, has requested assistance in promotion through targeted advertising.
Task:
Increase brand awareness and a steady flow of new clients through Instagram.
Input data:
The team was motivated, but the company had low turnover. The budget at the start was limited, so hypotheses were tested before scaling.
Main problems:
• Lack of brand component and systematic content
• Poor technical setup of advertising, lack of analytics
• Communication issues with leads
Tasks:
• Increase the number of inquiries to 100+ per month
• Form a base of regular clients
⸻
What has been done:
1. Audience and competitor analysis
Identified customer pain points and factors influencing the choice of a cleaning company. Studied competitors and their advertising strategies.
2. Creating advertising creatives
Developed message and visual options, tested several offers. The most effective was "every 5th cleaning for free," which significantly increased the number of applications.
3. Communication optimization
Implemented a CRM system for process automation. Engaged an SMM specialist for organic client attraction through content.
4. Analytics and scaling
Daily monitoring of key indicators, adjusting bids, testing offers. Regular reports allowed for quick scaling of the most successful solutions.
⸻
Problems encountered:
• Underdeveloped communication
• Lack of analytics
• Chaos in advertising tools
• Insufficient content with cleaning results
⸻
Results over 5 months:
• Budget spent: 1539
• Number of applications: 453
• Cost per application: 3.4
• Sales: 141
• Cost per sale: 10.94
• Revenue: 7755
⸻
Why were such results achieved?
• Systematic approach to analytics and testing
• Maximal involvement in the project
• Deep understanding of the niche
• Optimization of advertising campaigns and communication
Kyiv 
Available for hire