Brought a shoe factory from 0 sales to 350 per month
About the company:
Ukrainian shoe factory operating for over 10 years.
Collaboration period:
From 09.02.24 – to today
Task:
Establish stable sales with a KPI of $7 per sale.
Input data:
Previously, contractors worked who brought unstable results. Advertising did not meet the KPI, Instagram content was unsystematic, and sales funnels on the website were underdeveloped.
Main problems:
• Incorrectly configured Facebook Feed catalogs
• Underdeveloped content on Instagram
• Ineffective funnel on the website
⸻
Start of work:
1. Audit of advertising campaigns
Previously, advertising was launched on Instagram posts leading to individual products. This provided a short-term effect but quickly burned out. Facebook catalogs were incorrectly configured, making effective advertising impossible. The average sales price before us was $15-17.
2. Website optimization
Analyzed the customer journey, created a list of edits to increase conversion.
3. Content and advertising strategy
Developed references for shoots, set up advertising accounts, conducted in-depth audience and competitive market analysis. Developed effective offers and agreed on the advertising strategy with the client.
4. Analytics system
Created a table to track sales, cost per lead, campaign effectiveness, and subscriber growth.
⸻
First launch:
1. Discount offers via Direct
Advertising on messaging did not yield the expected results.
2. Transition to the website
The same discount offers redirected to the product category. The sales price was initially $20, after changing creatives it was reduced to $14, which still did not meet the KPI.
3. Launch of advertising on catalogs
Noticed that they were incorrectly configured. Made adjustments, set up conversions, and optimized the website. After that, catalog campaigns began to yield stable results – $5 per sale with a set KPI of $7.
4. Participation in website development
Helped formulate edits to improve conversion, although this was not part of our obligations.
⸻
Problems encountered:
• Unconfigured business tools for sales
• Underdeveloped website
• Lack of stable working connections
⸻
Results:
1st month
• 10 sales
• Sales price – $20
• CTR – 1.92%
2nd month
• 24 sales
• Sales price – $14
• CTR – 2.16%
3rd month
• 55 sales
• Sales price – $5.5
• CTR – 3.6%
4th month
• 156 sales
• Sales price – $4.8
• CTR – 6.5%
⸻
Why did we achieve such results?
• Deep analytics and systematic approach
• Maximum involvement in the project
• Consultations with market experts
• Optimization of advertising campaigns and communication
Ukrainian shoe factory operating for over 10 years.
Collaboration period:
From 09.02.24 – to today
Task:
Establish stable sales with a KPI of $7 per sale.
Input data:
Previously, contractors worked who brought unstable results. Advertising did not meet the KPI, Instagram content was unsystematic, and sales funnels on the website were underdeveloped.
Main problems:
• Incorrectly configured Facebook Feed catalogs
• Underdeveloped content on Instagram
• Ineffective funnel on the website
⸻
Start of work:
1. Audit of advertising campaigns
Previously, advertising was launched on Instagram posts leading to individual products. This provided a short-term effect but quickly burned out. Facebook catalogs were incorrectly configured, making effective advertising impossible. The average sales price before us was $15-17.
2. Website optimization
Analyzed the customer journey, created a list of edits to increase conversion.
3. Content and advertising strategy
Developed references for shoots, set up advertising accounts, conducted in-depth audience and competitive market analysis. Developed effective offers and agreed on the advertising strategy with the client.
4. Analytics system
Created a table to track sales, cost per lead, campaign effectiveness, and subscriber growth.
⸻
First launch:
1. Discount offers via Direct
Advertising on messaging did not yield the expected results.
2. Transition to the website
The same discount offers redirected to the product category. The sales price was initially $20, after changing creatives it was reduced to $14, which still did not meet the KPI.
3. Launch of advertising on catalogs
Noticed that they were incorrectly configured. Made adjustments, set up conversions, and optimized the website. After that, catalog campaigns began to yield stable results – $5 per sale with a set KPI of $7.
4. Participation in website development
Helped formulate edits to improve conversion, although this was not part of our obligations.
⸻
Problems encountered:
• Unconfigured business tools for sales
• Underdeveloped website
• Lack of stable working connections
⸻
Results:
1st month
• 10 sales
• Sales price – $20
• CTR – 1.92%
2nd month
• 24 sales
• Sales price – $14
• CTR – 2.16%
3rd month
• 55 sales
• Sales price – $5.5
• CTR – 3.6%
4th month
• 156 sales
• Sales price – $4.8
• CTR – 6.5%
⸻
Why did we achieve such results?
• Deep analytics and systematic approach
• Maximum involvement in the project
• Consultations with market experts
• Optimization of advertising campaigns and communication
Kyiv 
Available for hire