About the direction:
Development of a new direction in laser gynecology for an aesthetic medicine clinic.
Tasks:
Increase brand awareness and the new direction, establish a stable flow of primary patients from Instagram and Google.
Input data:
Previously, contractors worked on SMM and advertising, but the campaigns were incorrectly set up, the content was chaotic, and the audience's pain points, fears, and objections were not addressed.
Main problems:
• Lack of brand component and quality content
• Poor technical setup of advertising, lack of analytics
• Communication issues with leads
⸻
Start of work:
1. Preparation of advertising tools
Set up all advertising tools in Google and Meta. Conducted competitor analysis, their advertising strategies, demand for the service, competitive prices, and audience purchasing power.
2. Analytics optimization
Implemented an event tracking system in Meta Pixel and Google Analytics, created a retargeting funnel.
3. Content and advertising strategy
Prepared a content plan, organized filming of reels to build trust. Conducted in-depth analysis of the audience, market, and advertising trends, developed an advertising strategy, and agreed on it with the client.
4. Analytics system
Created a table to track advertising effectiveness, conversion of leads into patients.
⸻
First launch:
1. Image campaigns
Provided wide coverage at a low cost, gathered a base for retargeting, attracted a new audience.
2. Communication analysis
Call tracking and direct message analysis revealed low conversion. Created a guide for administrators to improve communication scripts.
3. Google Ads optimization
Set up relevant keywords, allowing campaigns to rank in the top 7 queries in Google for the gynecology niche.
4. Results of the advertising campaign in Meta
Received 6414 unique clicks, cost per click – $0.06.
⸻
Problems encountered:
• Communication issues with leads
• Lack of analytics
• Insufficient trust-building content
⸻
Results:
• 20 primary patients, average cost – 524 UAH
• 582 new potential clients who will be warmed up with content and become future patients
⸻
Why were such results achieved?
• Deep analytics and systematic approach
• Maximal involvement in the project
• Extensive experience in the niche
• Optimization of advertising campaigns and communication
Development of a new direction in laser gynecology for an aesthetic medicine clinic.
Tasks:
Increase brand awareness and the new direction, establish a stable flow of primary patients from Instagram and Google.
Input data:
Previously, contractors worked on SMM and advertising, but the campaigns were incorrectly set up, the content was chaotic, and the audience's pain points, fears, and objections were not addressed.
Main problems:
• Lack of brand component and quality content
• Poor technical setup of advertising, lack of analytics
• Communication issues with leads
⸻
Start of work:
1. Preparation of advertising tools
Set up all advertising tools in Google and Meta. Conducted competitor analysis, their advertising strategies, demand for the service, competitive prices, and audience purchasing power.
2. Analytics optimization
Implemented an event tracking system in Meta Pixel and Google Analytics, created a retargeting funnel.
3. Content and advertising strategy
Prepared a content plan, organized filming of reels to build trust. Conducted in-depth analysis of the audience, market, and advertising trends, developed an advertising strategy, and agreed on it with the client.
4. Analytics system
Created a table to track advertising effectiveness, conversion of leads into patients.
⸻
First launch:
1. Image campaigns
Provided wide coverage at a low cost, gathered a base for retargeting, attracted a new audience.
2. Communication analysis
Call tracking and direct message analysis revealed low conversion. Created a guide for administrators to improve communication scripts.
3. Google Ads optimization
Set up relevant keywords, allowing campaigns to rank in the top 7 queries in Google for the gynecology niche.
4. Results of the advertising campaign in Meta
Received 6414 unique clicks, cost per click – $0.06.
⸻
Problems encountered:
• Communication issues with leads
• Lack of analytics
• Insufficient trust-building content
⸻
Results:
• 20 primary patients, average cost – 524 UAH
• 582 new potential clients who will be warmed up with content and become future patients
⸻
Why were such results achieved?
• Deep analytics and systematic approach
• Maximal involvement in the project
• Extensive experience in the niche
• Optimization of advertising campaigns and communication