How to effectively advertise jewelry and not waste money
Case: Advertising promotion of a jewelry business through Google & Meta Ads
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About the company:
An online jewelry store specializing in the sale of gold, diamond products, and wedding rings.
Tasks:
• Optimize Google Ads and Meta Ads accounts
• Reduce customer acquisition costs
• Increase website conversion and eliminate technical errors
Input data:
Before starting work, the advertising campaigns did not yield stable results. Budgets were distributed unevenly, and the cost of purchase was high – $20. There were also technical issues on the website that affected sales.
Main problems:
• Ineffective distribution of the advertising budget
• Lack of optimization of advertising accounts
• Errors in the payment process on the website, leading to a loss of up to 200 orders per month
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Start of work:
1. Audit and setup of advertising accounts
• Conducted analysis of Google Ads, Facebook Ads, CRM, Merchant Center, Google Analytics
• Set up Commerce Manager in Facebook
• Optimized advertising campaigns, excluded ineffective channels
• Implemented unit economics calculation
2. Sales funnel optimization
• Identified a technical error when transitioning to the payment system, which caused a loss of up to 200 orders per month
• Proposed a technical task for correction, leading to revenue growth
3. Advertising optimization
• Launched testing of new targetings
• Redistributed the budget to more effective channels
• Optimized retargeting
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Initial results:
• Reduction of purchase cost from $20 to $7
• Increased revenue of the online store by 40%
• Elimination of technical problems on the website, reducing order losses
• Launch of effective advertising campaigns for three main categories:
• Gold
• Diamonds
• Wedding rings
• Optimization of retargeting campaigns
⸻
Why were such results achieved?
• Deep analytics and unit economics calculation
• Optimization of advertising campaigns and budget
• Elimination of technical problems that directly affected sales
• Effective testing and scaling of working strategies
This case demonstrates how the right approach to advertising and correcting critical errors can significantly improve business metrics and reduce customer acquisition costs.
⸻
About the company:
An online jewelry store specializing in the sale of gold, diamond products, and wedding rings.
Tasks:
• Optimize Google Ads and Meta Ads accounts
• Reduce customer acquisition costs
• Increase website conversion and eliminate technical errors
Input data:
Before starting work, the advertising campaigns did not yield stable results. Budgets were distributed unevenly, and the cost of purchase was high – $20. There were also technical issues on the website that affected sales.
Main problems:
• Ineffective distribution of the advertising budget
• Lack of optimization of advertising accounts
• Errors in the payment process on the website, leading to a loss of up to 200 orders per month
⸻
Start of work:
1. Audit and setup of advertising accounts
• Conducted analysis of Google Ads, Facebook Ads, CRM, Merchant Center, Google Analytics
• Set up Commerce Manager in Facebook
• Optimized advertising campaigns, excluded ineffective channels
• Implemented unit economics calculation
2. Sales funnel optimization
• Identified a technical error when transitioning to the payment system, which caused a loss of up to 200 orders per month
• Proposed a technical task for correction, leading to revenue growth
3. Advertising optimization
• Launched testing of new targetings
• Redistributed the budget to more effective channels
• Optimized retargeting
⸻
Initial results:
• Reduction of purchase cost from $20 to $7
• Increased revenue of the online store by 40%
• Elimination of technical problems on the website, reducing order losses
• Launch of effective advertising campaigns for three main categories:
• Gold
• Diamonds
• Wedding rings
• Optimization of retargeting campaigns
⸻
Why were such results achieved?
• Deep analytics and unit economics calculation
• Optimization of advertising campaigns and budget
• Elimination of technical problems that directly affected sales
• Effective testing and scaling of working strategies
This case demonstrates how the right approach to advertising and correcting critical errors can significantly improve business metrics and reduce customer acquisition costs.
Kyiv 
Available for hire