Case: Advertising promotion of a jewelry business through Google & Meta Ads
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About the company:
An online jewelry store specializing in the sale of gold, diamond products, and wedding rings.
Tasks:
• Optimize Google Ads and Meta Ads accounts
• Reduce customer acquisition costs
• Increase website conversion and eliminate technical errors
Input data:
Before starting work, the advertising campaigns did not yield stable results. Budgets were distributed unevenly, and the cost of purchase was high – $20. There were also technical issues on the website that affected sales.
Main problems:
• Ineffective distribution of the advertising budget
• Lack of optimization of advertising accounts
• Errors in the payment process on the website, leading to a loss of up to 200 orders per month
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Start of work:
1. Audit and setup of advertising accounts
• Conducted analysis of Google Ads, Facebook Ads, CRM, Merchant Center, Google Analytics
• Set up Commerce Manager in Facebook
• Optimized advertising campaigns, excluded ineffective channels
• Implemented unit economics calculation
2. Sales funnel optimization
• Identified a technical error when transitioning to the payment system, which caused a loss of up to 200 orders per month
• Proposed a technical task for correction, leading to revenue growth
3. Advertising optimization
• Launched testing of new targetings
• Redistributed the budget to more effective channels
• Optimized retargeting
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Initial results:
• Reduction of purchase cost from $20 to $7
• Increased revenue of the online store by 40%
• Elimination of technical problems on the website, reducing order losses
• Launch of effective advertising campaigns for three main categories:
• Gold
• Diamonds
• Wedding rings
• Optimization of retargeting campaigns
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Why were such results achieved?
• Deep analytics and unit economics calculation
• Optimization of advertising campaigns and budget
• Elimination of technical problems that directly affected sales
• Effective testing and scaling of working strategies
This case demonstrates how the right approach to advertising and correcting critical errors can significantly improve business metrics and reduce customer acquisition costs.
⸻
About the company:
An online jewelry store specializing in the sale of gold, diamond products, and wedding rings.
Tasks:
• Optimize Google Ads and Meta Ads accounts
• Reduce customer acquisition costs
• Increase website conversion and eliminate technical errors
Input data:
Before starting work, the advertising campaigns did not yield stable results. Budgets were distributed unevenly, and the cost of purchase was high – $20. There were also technical issues on the website that affected sales.
Main problems:
• Ineffective distribution of the advertising budget
• Lack of optimization of advertising accounts
• Errors in the payment process on the website, leading to a loss of up to 200 orders per month
⸻
Start of work:
1. Audit and setup of advertising accounts
• Conducted analysis of Google Ads, Facebook Ads, CRM, Merchant Center, Google Analytics
• Set up Commerce Manager in Facebook
• Optimized advertising campaigns, excluded ineffective channels
• Implemented unit economics calculation
2. Sales funnel optimization
• Identified a technical error when transitioning to the payment system, which caused a loss of up to 200 orders per month
• Proposed a technical task for correction, leading to revenue growth
3. Advertising optimization
• Launched testing of new targetings
• Redistributed the budget to more effective channels
• Optimized retargeting
⸻
Initial results:
• Reduction of purchase cost from $20 to $7
• Increased revenue of the online store by 40%
• Elimination of technical problems on the website, reducing order losses
• Launch of effective advertising campaigns for three main categories:
• Gold
• Diamonds
• Wedding rings
• Optimization of retargeting campaigns
⸻
Why were such results achieved?
• Deep analytics and unit economics calculation
• Optimization of advertising campaigns and budget
• Elimination of technical problems that directly affected sales
• Effective testing and scaling of working strategies
This case demonstrates how the right approach to advertising and correcting critical errors can significantly improve business metrics and reduce customer acquisition costs.