Clinical Development Strategy

The client:
Owners of a premium dental clinic in Kharkiv, doctors, doctors of dentistry

The problem:
It is necessary to attract customers for rented doctors and increase the sales of complex expensive products (total restoration for example), business owners’ patients come through the Sarafan radio, the clinic had no hangs and profiles in social networks.With the scalability of the clinic - the rented doctors - the owners faced the problem not only of attracting customers, but also of controlling the quality of the service.Also within the business there is no experience and expertise of promotion.The Decision:
1 .Definition of the positioning of the clinic (based on competitive analysis and market analysis)
The fear of the audience in the cut (as terrible/as they want)
The behavior of the audience (client’s path stage/negative experience/positive experience)
The Ideal Doctor
Ideal patient experience/expression in the product
Positioning
2ndSegmentation and Interpretation of Consumer Language Services Clinic
ThreeIdentification of the target audience for promotion
4 .Definition of products-magnets (on what to build promotion)
and 5.Developing a content strategy for Instagram, Facebook, Google (this is a ready technical task for implementation)
Strategy of profiling
The visual series
Tone of Communication
- Rubric content
7 .Development of internal business processes for generating feedback in social networks
8 .Developing a promotion strategy, working with bloggers (list of bloggers, advertising products, budget)

The result:
Customers received comprehensive and reasonable tools to increase sales:
Communications to promote through positioning
- a work plan to create customer experience (architecture with the basis for implementation and specific business processes for implementation)
Conscious product portfolio for customers
- technical tasks with detailed creation for Instagram, Facebook, Google
Action plan for generating feedback
Action Plan for Promotion