Creating an effective lead generation system for an IT company

MAIN ACHIEVEMENTS:
1) Increased conversion rate by 20% (key stage of the funnel)
2) Optimized lead generation process - training conducted for lead managers
3) Implemented effective and sales-oriented tools for efficient communication with clients

DESCRIPTION
- Analyzed data and identified the most effective hypotheses for increasing conversion through lead generation channels
- Presented and implemented analytics for managers
- Developed and implemented a follow-up algorithm for clients
- Analyzed the communication process with the client during and after the meeting and proposed next steps to increase conversion to the next stage
- Developed and implemented templates for high-conversion Cover Letters