Increase sales volume by +34% for an online store

MAIN ACHIEVEMENTS:
1) Increase in sales volume by +34% in 3 months of cooperation and by +84% in a year.
2) Increase in average check by 92%
3) Expansion of the sales department: from 1 to 3 managers

CLIENT'S ISSUES BEFORE COOPERATION:
Absence of CRM system: hot clients are not followed up on time, left in the "considering" status
Unable to process all requests in time
Lack of sales plan, decomposition for its implementation: sales management is intuitive
No in-depth regular analysis of key financial indicators of the company
No clear scheme for introducing a sales manager
Lack of systematic marketing system to attract new target leads: sales are unpredictable, dependent on external factors
Owners are overloaded with solving operational sales tasks: there is not enough time to solve strategic issues for the development and scaling of the company

RESULTS ACHIEVED BY THE CLIENT

CRM SYSTEM AND TELEPHONY:
Selected and configured CRM according to the client's request
Created a unified customer database: up-to-date information on any customer at any time
Introduced standards and instructions for CRM management: each customer is assigned the next step, all overdue tasks are monitored

ANALYTICS:
Highlighted the main financial indicators of the company: financial control is maintained, money is not lost, and their effective distribution takes place
Raised prices for goods based on market analysis and customer demand
Developed and implemented a marketing and sales dashboard. Marketing campaign optimization carried out
Established an annual sales plan. Developed decomposition and forecasting of its achievement

SALES MANAGEMENT:
Implemented regular reports of managers. Transparent analytics on the work of each manager (daily, weekly, monthly, yearly). Daily tracking of sales plan execution forecasts
Implemented scripts and communication standards with customers
Implemented systems for regular training and quality control of managers' work. As a result, the average check increased by 92% and the sales amount per lead by 43% in the first two months of cooperation

MOTIVATION:
Created an automated salary calculation system for managers tied to KPI. Managers are more motivated to achieve quality results.

HIRING:
Provided tools for searching and selecting sales managers;
Created a comprehensive training system for new managers. Successfully introduced 2 new sales managers into the position