Creation of New Year video creatives (Editing + AI)
Comprehensive development of a series of advertising videos for brands from various niches (Sports, Beauty, FMCG) for the New Year holiday season.
Task:
During the period of high advertising noise (High Season), create content that breaks through "banner blindness." The videos were to be adapted for Reels/TikTok/Stories formats, convey a festive atmosphere, and clearly focus attention on promotional offers (Sale, 1+1=3).
My solution (Production Technology):
To implement the project, I used a hybrid approach, combining dynamic motion design with the generative capabilities of artificial intelligence. This allowed for the creation of a "high-quality" image without the costs of studio rental and props.
Key stages of work:
Atmosphere and AI: Generation of unique winter backgrounds, realistic snow effects, and festive lighting that integrates with the product.
Dynamics and Editing: Working with the rhythm of the video. Using "Product Reveal" techniques (dramatic product appearance) and stop-motion animation to maintain viewer attention.
Focus on the offer: Development of bright typography and animated banners for promotions that are easily readable from a mobile phone screen.
Result:
A package of universal video creatives was created for different product groups. The videos showcase the product in a favorable, emotional context, increasing engagement (Engagement Rate) and click-through rate (CTR) of advertising campaigns.
Tools: CapCut, Generative AI, Kling, NanoBanana, VEO 3.1.
Task:
During the period of high advertising noise (High Season), create content that breaks through "banner blindness." The videos were to be adapted for Reels/TikTok/Stories formats, convey a festive atmosphere, and clearly focus attention on promotional offers (Sale, 1+1=3).
My solution (Production Technology):
To implement the project, I used a hybrid approach, combining dynamic motion design with the generative capabilities of artificial intelligence. This allowed for the creation of a "high-quality" image without the costs of studio rental and props.
Key stages of work:
Atmosphere and AI: Generation of unique winter backgrounds, realistic snow effects, and festive lighting that integrates with the product.
Dynamics and Editing: Working with the rhythm of the video. Using "Product Reveal" techniques (dramatic product appearance) and stop-motion animation to maintain viewer attention.
Focus on the offer: Development of bright typography and animated banners for promotions that are easily readable from a mobile phone screen.
Result:
A package of universal video creatives was created for different product groups. The videos showcase the product in a favorable, emotional context, increasing engagement (Engagement Rate) and click-through rate (CTR) of advertising campaigns.
Tools: CapCut, Generative AI, Kling, NanoBanana, VEO 3.1.
Khmelnitskyi 
Available for hire