Cross-analytics for the online store

A typical situation for most online stores: advertising runs, orders come in, but understanding what exactly brought the sales is almost impossible. Data on expenses lives in Google Ads, data on orders is in CRM, and to compare one with the other, you need to manually compile tables every week, spending hours on what should take minutes. As a result, budget decisions are made based on feelings or with a delay of a week, month, or year.

This system solves one key task: the owner or marketer receives a message in Telegram on Monday morning with the complete math of the business — which advertising campaign brought how many orders, revenue, margin, advertising expenses, ROAS, and ROMI. And most importantly — this is not "conversions" from the advertising cabinet. These are real completed orders from CRM, including those placed by phone after transitioning from the advertisement. It shows not just how much was sold, but how much was earned — and whether the advertising paid for itself considering the cost of goods. No logins, no compiled tables, no "let me check by the end of the day." The numbers are collected automatically, matched with each other, and immediately show where the advertising is profitable and where the budget goes nowhere.