D&P Perfume Ukraine

D&P Perfumum Ukraine

Task: Start directing online sales + additional task of increasing brand awareness and checking the potential increase in offline sales

Project conditions:
Ready website + Pages on Instagram and Facebook
Interaction with the content manager to set the technical specifications for creatives for the advertising campaign

Workflow:
Identified cities in Ukraine where the brand has maximum popularity (based on sales conversions), meaning where the audience is most familiar with the brand and ready for online purchases through social networks.

Since the brand's advertising on social networks started from scratch, we began with:
Testing hypotheses, creatives, offers, audiences, types of advertising, and traffic costs
Initially launched advertising campaigns on Instagram and Facebook based on the results obtained, identified the best-selling creatives, offers, and gathered an audience for retargeting.

Results:
In 30 days of the test advertising campaign, we achieved the following results:
Page views and interactions + 300%
Likes + 800%
Post reach + 114%

Budget: $470.
Reach: 106,900
Leads / Start of correspondence: 303
Cost per lead: $1.55

Traffic to the website:
Budget: $70.
Reach: 52,500
Leads / Clicks to the website: 1,099
Cost per lead: $0.06

During testing, the conversion was about 14%

After 3 months of adjusting advertising campaigns + retargeting, the conversion through social networks was increased to 46%.