Development of the corporate leaflet "Sales Team Brochure"
Format: Brochure in 3 folds (euro flyer), developed as part of the internal communications and employee adaptation system.
Project goal: To create a compact, informative, and visually appealing guide that accompanies a new employee from the first minute in the company, structures the chaos of information, and removes barriers in communication.
Functional blocks of the brochure:
Introduction to the scale: Map of regions of presence, demonstrating the stability and strength of the company, fostering a sense of pride in the brand.
Contact navigation: Thoughtful structure of "feedback." The newcomer clearly knows who their supervisor is, how to contact accounting, lawyers, or the HR department. This minimizes the time spent searching for information.
Employee Value Proposition (EVP): Focus on what awaits the employee on their first day (tools, tasks, colleagues), which reduces stress levels.
Company information: Concise "About Us" block explaining areas of activity (construction, logistics, rental) and market positioning.
Value for the client:
Professional onboarding: The brochure replaces dozens of verbal explanations and paper instructions, looking modern and professional.
Convenience: The leaflet format allows it to be easily carried in a pocket or attached to a workspace.
Corporate style: The design is executed in corporate colors, adhering to brand visual identity rules, enhancing recognizability.
Personalization: Fields are provided for entering the full name and contacts of specific managers, making each copy individual.
My experience: I develop not just a "design of paper," but a tool that helps businesses onboard people faster and create a positive first impression of the employer.
Project goal: To create a compact, informative, and visually appealing guide that accompanies a new employee from the first minute in the company, structures the chaos of information, and removes barriers in communication.
Functional blocks of the brochure:
Introduction to the scale: Map of regions of presence, demonstrating the stability and strength of the company, fostering a sense of pride in the brand.
Contact navigation: Thoughtful structure of "feedback." The newcomer clearly knows who their supervisor is, how to contact accounting, lawyers, or the HR department. This minimizes the time spent searching for information.
Employee Value Proposition (EVP): Focus on what awaits the employee on their first day (tools, tasks, colleagues), which reduces stress levels.
Company information: Concise "About Us" block explaining areas of activity (construction, logistics, rental) and market positioning.
Value for the client:
Professional onboarding: The brochure replaces dozens of verbal explanations and paper instructions, looking modern and professional.
Convenience: The leaflet format allows it to be easily carried in a pocket or attached to a workspace.
Corporate style: The design is executed in corporate colors, adhering to brand visual identity rules, enhancing recognizability.
Personalization: Fields are provided for entering the full name and contacts of specific managers, making each copy individual.
My experience: I develop not just a "design of paper," but a tool that helps businesses onboard people faster and create a positive first impression of the employer.