Children's Goods E-commerce

USA, electronic commerce of children's goods - maximum performance scaling

Before (September 16 - November 30, 2024)
Cost: $5,770
Orders (conversions): 750
Revenue (conversions): $20,450
ROAS: 350%
CPA: $7.70

After (December 1, 2024 - February 14, 2025)
Cost: $7,701 (+34%)
Orders (conversions): 3,315 (+343%)
Revenue (conversions): $33,508 (+64%)
ROAS: 435%, > 300% target indicator
CPA: $2.32 (-70%)

Client's goal - increase sales and revenue while maintaining ROAS ≥ 300%.

Goal achieved: 4.3× ROAS and 4.4× more orders with only 34% additional expenses.

Measures taken:
- Feed optimization
- A/B testing by asset groups
- Bidding and budget optimization