Facebook Ads | Real Estate | European Market | 243% ROAS

The client struggled with ineffective targeting and low audience engagement in their marketing campaigns. Despite significant advertising spend, the client found that their adverts were not resonating with their target audience resulting in a lack of meaningful interactions and conversions. After thoroughly analyzing the advertising account, we came across the following client's pains. High purchase price on the site, high frequency of impressions, and high CPM. The client's request was to reduce the cost per purchase and increase the ROI of the campaign. Which we did with success.