Google Ads | Software | Budget $2800 | CPC $26.09

The advertising campaign significantly lagged behind competitors and did not highlight the uniqueness of the offer presented on the website. Investments in advertising did not yield the expected results, leading to certain losses.

Monitoring and analyzing the effectiveness of advertising campaigns, based on which we began to adapt the advertising to the target audience, to emphasize the uniqueness of the product and the advantages of purchasing. We reviewed and redistributed the advertising budget to focus on the most effective channels and strategies, as well as identified new, more profitable audiences and concentrated the main budget on them.

Management plan:
- Optimization of advertisements.
- Expansion of keywords.
- Working with negative keywords.
- Testing and finding effective audiences in Performance Max campaigns.
- Testing and finding effective audiences in search campaigns.
- Testing and finding effective advertisements.
- Optimization of campaigns by location.
- Optimization of campaigns by working with audiences.

The Google Ads campaign for EasyWeek achieved excellent metrics for cost per registration in Europe. Customized advertising creatives reached the target audience more effectively, leading to increased engagement. Optimization not only maximized the campaign's reach but also minimized costs, contributing to an increase in conversions.