Finance and investment. Promotion on YouTube
Social Media Advertising
Task
Client: Online financial literacy school
Product: Online marathon
Goal: to get 500+ registrations for $3
GEO: Ukraine
TA: Everyone interested in earning money online, remote professions, wants to change jobs
Traffic source: YouTube
Ad format: Trueview for action
Results of promoting the online marathon
Working on this advertising campaign, 27 different targeting options were tested.
They can be divided into categories:
Audience of interested buyers.
Special interest audiences.
Special intent audiences.
Remarketing.
Keywords.
The advertising campaign lasted 5 days:
Budget used: 42,842.58 UAH
Registrations: 754
Registration price: 59.47 UAH
Three most effective audiences:
Special audience "How to get out of debt - channels" (i.e. viewers of channels dedicated to this topic) - 229 registrations.
Google automatic targeting (which works well, accumulating data from statistics) - 175 registrations.
Special audience "Books about money" - 155 registrations.
Client: Online financial literacy school
Product: Online marathon
Goal: to get 500+ registrations for $3
GEO: Ukraine
TA: Everyone interested in earning money online, remote professions, wants to change jobs
Traffic source: YouTube
Ad format: Trueview for action
Results of promoting the online marathon
Working on this advertising campaign, 27 different targeting options were tested.
They can be divided into categories:
Audience of interested buyers.
Special interest audiences.
Special intent audiences.
Remarketing.
Keywords.
The advertising campaign lasted 5 days:
Budget used: 42,842.58 UAH
Registrations: 754
Registration price: 59.47 UAH
Three most effective audiences:
Special audience "How to get out of debt - channels" (i.e. viewers of channels dedicated to this topic) - 229 registrations.
Google automatic targeting (which works well, accumulating data from statistics) - 175 registrations.
Special audience "Books about money" - 155 registrations.