Brand identity of the "umbrella" brand

Client:
Psychology professor Olga Smirnova https://olgasmirnova.com/

Problem:
Under the "umbrella" of the personal brand, there are several sub-brands, but there is no unified visual communication style for the entire umbrella brand system.

Solution:
1. The structure of the "umbrella brand" has been formed and positioning has been developed (https://freelancehunt.com/showcase/work/pozitsionirovanie-brenda-biznes-model-infobiznesa/1804604.html)
2. Logo and symbol strategy developed for brands under the "Umbrella"
3. Detailed briefing conducted - how the corporate style is applied, what difficulties exist
4. Mood board compiled for the corporate style
5. Strategic idea for the corporate style developed
6. Redesign of the main logo and design of logos for brands "under the umbrella" completed
7. Design examples executed in the developed strategy
8. Design and concept elaborated:
- Author's design elements
- Ready-to-use layouts according to an agreed list

Result:
The client received a ready corporate style and layouts:
- User guide for the corporate style with a description of the branding structure and concept
- Instructions for using software products for photo and video editing
- Instructions for briefing a photo session
- Presentation design sample and instructions for applying corporate style elements in creating presentations
- Figma project with logo layouts, design elements, ready layouts for social media and other purposes (video tutorials, YouTube videos, advertising campaigns, content category layouts in social media)