From "we have a fire, tickets are not on sale" to "this is already 5 sold out"
Contextual Advertising
## What was the client's goal?
We were looking for a person who could establish ticket sales through targeted advertising.
The goal was to achieve sold-out status for at least 6 concerts in the first 3 months.
## Point A
- A beginner target specialist who did not know what a pixel and tracking were.
- They did not understand why no concert was selling through advertising, wasted funds.
- The main problem: lack of advertising profitability and wasted funds.
## Point B
- We achieved sold-out status for almost every event (concert).
- All analytics and PIXEL tracking were set up.
- 93 concerts sold, 2 canceled.
- Recognition in Odessa increased 3-5 times (almost everyone knows what the cultural center "Union" is).
## Results of collaboration for 2025
Spent: $7757
Impressions: 4,274,183
Reach: 907,083
260 advertising campaigns were launched, but it should be noted that some of them were restarted. There was also a period when advertising was launched from another business manager. Since the launch lasted only about a week, the amount is calculated without it.
## Launch of advertising for rental
Goal: to obtain quality leads.
Result: 17 leads.
We were looking for a person who could establish ticket sales through targeted advertising.
The goal was to achieve sold-out status for at least 6 concerts in the first 3 months.
## Point A
- A beginner target specialist who did not know what a pixel and tracking were.
- They did not understand why no concert was selling through advertising, wasted funds.
- The main problem: lack of advertising profitability and wasted funds.
## Point B
- We achieved sold-out status for almost every event (concert).
- All analytics and PIXEL tracking were set up.
- 93 concerts sold, 2 canceled.
- Recognition in Odessa increased 3-5 times (almost everyone knows what the cultural center "Union" is).
## Results of collaboration for 2025
Spent: $7757
Impressions: 4,274,183
Reach: 907,083
260 advertising campaigns were launched, but it should be noted that some of them were restarted. There was also a period when advertising was launched from another business manager. Since the launch lasted only about a week, the amount is calculated without it.
## Launch of advertising for rental
Goal: to obtain quality leads.
Result: 17 leads.