GamingLab – E-commerce Cross-Platform Experience
GamingLab is a cross-platform e-commerce project (website and mobile app) created for gamers, combining dynamic gaming aesthetics with high functionality for selecting peripherals.
What was done during the UX/UI research:
User Analysis: Researched the journey of the key persona (developer and streamer) and identified three main problems in existing stores: confusing navigation, lack of detailed technical specifications, and a high abandonment rate at the checkout stage.
Information Architecture: Developed a clear catalog structure to quickly find devices by their technical parameters, minimizing cognitive load.
Interaction Optimization (Usability Study): Based on testing, replaced standard previews with full-fledged cart and wishlist pages, integrated detailed reviews to build trust, and added saved payment cards for instant checkout.
Accessibility & Visual Style: Combined energetic gaming aesthetics (Dark UI) with strict accessibility rules (high contrast elements and large touch targets for mobile devices).
Interactive Figma Prototypes:
Desktop Web: https://www.figma.com/proto/5Lmkg8GuXUUnFgUQBHMztN/GamingLab-Website?node-id=415-4406&t=InsPJ6cMFTi29e5a-1&hide-ui=1
Mobile Web: https://www.figma.com/proto/5Lmkg8GuXUUnFgUQBHMztN/GamingLab-Website?node-id=447-4384&t=InsPJ6cMFTi29e5a-1&hide-ui=1
Mobile App: https://www.figma.com/proto/XARFv2sNIn33iO2qkoE2hT/GamingLab-App?node-id=193-4&t=ulT3NamTC58dkHmK-1&hide-ui=1
#uiux #figma #ecommerce #gaming #dark_ui #responsive #mobile_app
What was done during the UX/UI research:
User Analysis: Researched the journey of the key persona (developer and streamer) and identified three main problems in existing stores: confusing navigation, lack of detailed technical specifications, and a high abandonment rate at the checkout stage.
Information Architecture: Developed a clear catalog structure to quickly find devices by their technical parameters, minimizing cognitive load.
Interaction Optimization (Usability Study): Based on testing, replaced standard previews with full-fledged cart and wishlist pages, integrated detailed reviews to build trust, and added saved payment cards for instant checkout.
Accessibility & Visual Style: Combined energetic gaming aesthetics (Dark UI) with strict accessibility rules (high contrast elements and large touch targets for mobile devices).
Interactive Figma Prototypes:
Desktop Web: https://www.figma.com/proto/5Lmkg8GuXUUnFgUQBHMztN/GamingLab-Website?node-id=415-4406&t=InsPJ6cMFTi29e5a-1&hide-ui=1
Mobile Web: https://www.figma.com/proto/5Lmkg8GuXUUnFgUQBHMztN/GamingLab-Website?node-id=447-4384&t=InsPJ6cMFTi29e5a-1&hide-ui=1
Mobile App: https://www.figma.com/proto/XARFv2sNIn33iO2qkoE2hT/GamingLab-App?node-id=193-4&t=ulT3NamTC58dkHmK-1&hide-ui=1
#uiux #figma #ecommerce #gaming #dark_ui #responsive #mobile_app
Kharkiv 
Available for hire
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