Case: Law Firm (real estate document processing, Kharkiv)
Task:
Develop creatives and launch advertising campaigns on Facebook and Instagram for:
increasing brand awareness;
generating leads (applications) for legal services.
Campaign Parameters:
Geo: Kharkiv and region
Target Audience: men and women aged 30–55
Interests: real estate, real estate agency, legal services
Strategy:
Used different goals for advertising campaigns:
awareness and engagement through Reels (video views);
lead generation through instant forms and messages;
tested conversions on the website.
Creatives:
formats 9:16 and 4:5 (static images and videos);
static worked best for lead forms and messages;
for awareness and reach — Reels videos.
Tests and Optimization:
conversions on the website showed weaker performance than other formats;
messaging (Messenger/Direct) worked best, as the manager immediately contacted and closed the client;
instant lead forms provided more targeted applications;
applications through Reels were more expensive than through static creatives.
Retargeting:
for those who opened the form but did not submit an application — video Reels were launched;
for those who watched more than 50% of the video, a retargeting with a separate offer was launched;
separate creatives and videos were tested for different services.
Result:
Received a flow of applications both through lead forms and messaging.
Managed to increase brand awareness in Kharkiv and the region through a series of Reels.
The best effectiveness was from the combination of "static creative + instant form/messages."
The outcome of the campaigns — consistently targeted leads, with which managers made calls and meetings.
We have been collaborating with this company for a long time and continue to work together on advertising campaigns.
If you also want to receive a stable flow of leads and sales — message me. We will discuss your project and develop a strategy for your niche.
Task:
Develop creatives and launch advertising campaigns on Facebook and Instagram for:
increasing brand awareness;
generating leads (applications) for legal services.
Campaign Parameters:
Geo: Kharkiv and region
Target Audience: men and women aged 30–55
Interests: real estate, real estate agency, legal services
Strategy:
Used different goals for advertising campaigns:
awareness and engagement through Reels (video views);
lead generation through instant forms and messages;
tested conversions on the website.
Creatives:
formats 9:16 and 4:5 (static images and videos);
static worked best for lead forms and messages;
for awareness and reach — Reels videos.
Tests and Optimization:
conversions on the website showed weaker performance than other formats;
messaging (Messenger/Direct) worked best, as the manager immediately contacted and closed the client;
instant lead forms provided more targeted applications;
applications through Reels were more expensive than through static creatives.
Retargeting:
for those who opened the form but did not submit an application — video Reels were launched;
for those who watched more than 50% of the video, a retargeting with a separate offer was launched;
separate creatives and videos were tested for different services.
Result:
Received a flow of applications both through lead forms and messaging.
Managed to increase brand awareness in Kharkiv and the region through a series of Reels.
The best effectiveness was from the combination of "static creative + instant form/messages."
The outcome of the campaigns — consistently targeted leads, with which managers made calls and meetings.
We have been collaborating with this company for a long time and continue to work together on advertising campaigns.
If you also want to receive a stable flow of leads and sales — message me. We will discuss your project and develop a strategy for your niche.