Google Ads Advertising for Online Store of Fire Equipment

The directions of the website to be advertised have been determined. For these categories, a semantic core of search queries in Russian and Ukrainian has been collected to create search advertising announcements for two language versions. Based on the collected queries, search announcements for advertising campaigns have been formed. An account has been created in GA4 and GTM, these services have been connected to the website and linked together, along with the Google Ads advertising cabinet. In Tag Manager, correct conversion tracking for key events has been set up:
- purchase
- one-click purchase
- adding a product to the cart
- starting the order process
- clicks on the phone
- clicks on social networks
After that, the specified conversions were added to the advertising cabinet for convenient tracking and optimization of the ads. Advertising announcements were uploaded, and extensions were added to increase the visibility of the announcements. The advertising budget was determined with the client, and a maximum clicks strategy was established to gather a relevant audience of buyers for further strategy changes and ad optimization.