Turnkey Google Ads setup (+GA4, GTM, Merchant)
1. An audit of the website was conducted for compliance with advertising requirements, and appropriate recommendations for changes to the website were provided.
2. A technical specification was formed regarding the compliance of the website's Information Policy (confidentiality, payment, delivery, and returns) with the Merchant Center service.
3. The correctness of the Google Tag Manager and Google Analytics setup was checked (data storage, creating a connection between services and the advertising cabinet, tracking goals). Goal tracking was set up in GTM, conversions were pulled into GA4 and the Google Ads advertising cabinet.
4. Audiences for remarketing were set up based on users' conversion actions.
5. The Microsoft Clarity service was connected to track the behavioral factors of website visitors.
6. A Semantic Core was collected for categories relevant to advertising, based on which Audience Segments and the audiences themselves were created.
7. An advertising campaign of maximum efficiency was created for 5 directions in Ukrainian and Russian languages, all object groups were brought to a good quality of advertisements.
8. Additional objects were created to expand the advertising announcements, namely:
- additional links
- clarifications
- structured descriptions
2. A technical specification was formed regarding the compliance of the website's Information Policy (confidentiality, payment, delivery, and returns) with the Merchant Center service.
3. The correctness of the Google Tag Manager and Google Analytics setup was checked (data storage, creating a connection between services and the advertising cabinet, tracking goals). Goal tracking was set up in GTM, conversions were pulled into GA4 and the Google Ads advertising cabinet.
4. Audiences for remarketing were set up based on users' conversion actions.
5. The Microsoft Clarity service was connected to track the behavioral factors of website visitors.
6. A Semantic Core was collected for categories relevant to advertising, based on which Audience Segments and the audiences themselves were created.
7. An advertising campaign of maximum efficiency was created for 5 directions in Ukrainian and Russian languages, all object groups were brought to a good quality of advertisements.
8. Additional objects were created to expand the advertising announcements, namely:
- additional links
- clarifications
- structured descriptions
Korosten 
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