Google Ads Manager | Google Ads Shopify | Google Ads E-commerce

The client was looking for ways to expand sales and new marketing channels. The client had never used Google Ads but needed to increase his sales. Especially since he knew that all his competitors were advertising.

Management plan:
1. Optimization of created campaigns
2. Launching and testing new ad units with new interests
3. Launch new geo audiences
4. Launching geolocal audiences to reduce cost per customer
5. Testing new creatives, strategies, campaigns

Thanks to our campaign optimization strategy, proper audience segmentation and reaching out to new geofences, we were able to cut our cost per customer almost in half, but still achieved a ROAS of 489% (while achieving a ROAS of 600% in hot months).