Facebook Ads E-commerce | ROAS x6 | Facebook Ad Manager
The client contacted us with a problem of low ROI and high cost of customer acquisition.
The main request was to increase the profitability of the product - to achieve a minimum break-even ROS of x4.
In addition, the client wanted to improve brand awareness in the market.
After conducting a detailed audit of the account, we found campaigns set up without narrowing the audience by interests or demographics and using only the Advantag campaigns setting. With such settings, the client received a very low ROAS due to very expensive ad buys and a lack of understanding of the target algorithm, which led to a very large audience for such a budget and a narrowly focused product.
Management Plan:
1. Research and analysis
- Identifying the target audience
2. Preparing an advertising campaign
- Creating a new format of creo UGC
- Connecting the catalogue to the advertising account
3. Launching an advertising campaign
- Advertising formats: UJGC, Video advertising, Catalogues
- Campaign goals: sales, remarketing
- Targeting: detailed targeting, similar audience, remarketing
4. Optimisation and scaling on top creatives
- Testing
- Scaling
5. Additional measures:
- Creating promotions to encourage repeat purchases
- Involving micro-influencers to improve awareness
By implementing our customised advertising strategy, we quickly achieved a lower cost per acquisition and significantly improved our return on investment in fixed assets.
Through constant creative testing and the introduction of UGC video and interest-based targeting, we successfully identified the most sensitive audience segments.
Once we reached the required purchase volume, we scaled our performance even further by launching Lookalike campaigns, which accelerated overall growth.
Going forward, we are focusing on optimising campaigns, expanding geographically and increasing brand awareness in international markets.
The main request was to increase the profitability of the product - to achieve a minimum break-even ROS of x4.
In addition, the client wanted to improve brand awareness in the market.
After conducting a detailed audit of the account, we found campaigns set up without narrowing the audience by interests or demographics and using only the Advantag campaigns setting. With such settings, the client received a very low ROAS due to very expensive ad buys and a lack of understanding of the target algorithm, which led to a very large audience for such a budget and a narrowly focused product.
Management Plan:
1. Research and analysis
- Identifying the target audience
2. Preparing an advertising campaign
- Creating a new format of creo UGC
- Connecting the catalogue to the advertising account
3. Launching an advertising campaign
- Advertising formats: UJGC, Video advertising, Catalogues
- Campaign goals: sales, remarketing
- Targeting: detailed targeting, similar audience, remarketing
4. Optimisation and scaling on top creatives
- Testing
- Scaling
5. Additional measures:
- Creating promotions to encourage repeat purchases
- Involving micro-influencers to improve awareness
By implementing our customised advertising strategy, we quickly achieved a lower cost per acquisition and significantly improved our return on investment in fixed assets.
Through constant creative testing and the introduction of UGC video and interest-based targeting, we successfully identified the most sensitive audience segments.
Once we reached the required purchase volume, we scaled our performance even further by launching Lookalike campaigns, which accelerated overall growth.
Going forward, we are focusing on optimising campaigns, expanding geographically and increasing brand awareness in international markets.
Warszawa 
Available for hire
Offer work