Google Ads Optimization for Elite Remodels Las Vegas

I optimized Google Ads campaigns for Elite Remodels Las Vegas - a premium contractor for kitchen, bathroom, and turnkey home renovations.

At the start, the account had a high cost per click (CPC), low conversion volume, and an unstable flow of applications.

My task was to reduce CPA, improve lead quality, and build a stable customer acquisition system.

What was done:

A complete audit of the advertising account was conducted
The structure of Search campaigns was restructured
New keyword groups were created based on user intent
Search queries were cleaned of irrelevant traffic
Negative keyword lists were added
Conversion tracking was set up and corrected
UTM templates for analytics were created
Bids and bidding strategies were optimized
Ad texts were improved
The quality of incoming leads was increased

Result:

Reduction in customer acquisition cost (CPA)
Increase in the share of targeted inquiries
Improvement in analytics accuracy
Stable flow of applications
Improved efficiency of the advertising budget

Skills and tools

• Google Ads
• Google Tag Manager
• Google Analytics
• WordPress
• PPC Optimization
• Lead Generation