Google Shopping for an online store of car accessories

The client approached us at the beginning of 2022 with a request to launch the promotion of an online auto parts store from scratch. We are still working together, as the project demonstrates stable sales growth.

Advertising campaigns are constantly being optimized. Over the past year, the client has regularly increased the advertising budget, as there is a strategic task to scale sales and increase turnover.

The average ROAS depends on seasonality but is approximately around 1200%. The cost of orders varies from 150 to 400 UAH depending on the product group.

Importantly, we evaluate effectiveness not only based on Google Analytics reports. We have full access to the client's CRM, so we analyze actual sales and understand that turnover does not always equal profit.

Based on this data, we:
- identify the most profitable product groups
- enhance them in advertising campaigns
- take seasonality of demand into account when distributing the budget.

In addition to working with advertising, we also assist the client with technical issues related to scaling sales:
- supported the store's entry into Rozetka;
- helped set up product uploads to Prom when the client began expanding the assortment through dropshipping from the supplier;
- administer the CRM (Sales Drive).

What we tested but did not scale: we set up retargeting on social networks. However, the cost per lead in this channel turned out to be less profitable than through Google Shopping, so the main focus remains on this sales source.