Google Shopping on Prom Minimum Budget Minimum Price
Welcome to!I want to share a great case in which I managed to teach Google to spend the customer’s money right.The Patient:
Store of accessories for smartphones on the Prom portal.The goods, as usual, are a cup of clothes, socks, bracelets and similar little ones.The average check is 120 UAH.
Competition is high
The site’s exterior appearance is a standard promotional site, without design.The forming of the goods is all from the supplier, that is, as in all other sites that purchase the goods from him.The Task:
Set up Google Shopping sales channel.In a simple language - the more sales, the better, the main thing is not too expensive.No specific as often it is.Please note that with such input data it is quite difficult and not a pleasant task.Because, from the average waiting at 130 UAH, you need to buy the goods, to advertise, return in case of refusal, to pay the honorary to the PPC specialist and somehow to earn on this.What was done:
1 month - in 0
I set up a general advertising campaign in two languages for the entire range.Started with a minimum budget of 30 UAH/day
The campaign worked for two weeks.I analyzed information on queries, contents and sales.He distributed the most active groups of goods and set up separate campaigns, also with small budgets of 30-40 UAH per day.In the next two weeks, the campaign began to offer sales.The first month did not work badly, but they came out at 0, which is clearly not interesting to the customer.2 months - in 0
Nearly all the strategies of the stakes were protested.Data on conversions was already sufficient to remove excess microconversions.In the process of testing, the performance was normally placed and the campaign worked in minus.3 months - expensive tests, big disadvantages, but the solution found
None of Google’s recommended solutions did not work.He made experiments, tested the work on target profitability.There were attempts to launch performance - with a small budget he doesn't want to work unfortunately.After analyzing the comparisons for two months of campaign work, the decision was made to divide the goods by price.The hypothesis consisted in giving Google the opportunity to independently distribute money to that segment of goods that sells.He broke the fide with the rules, replacing a group of goods in the advertising office with new ones.And that’s what worked.4 months - Rentability is stable 500+% and the budget from the customer is already unlimited (as unexpected))
We’re still testing which price segments are better suited to some commodity groups, but disclosure within the campaigns definitely helps Google in learning.The cost of a single order in the last two weeks in this account does not exceed 21 hryvnia, I remind, the average check here is 130 hryvnia.On the graph, on the screen you can clearly see how profitability has jumped.Instead of conclusion:
Webmaster - if someone this approach will be useful, it was a pleasure to share.Customers - trust your specialists, no one today promises results immediately, no one guarantees sales, you are looking for a solution.It takes time and money.Good day, peaceful heaven and glory to Ukraine!
Store of accessories for smartphones on the Prom portal.The goods, as usual, are a cup of clothes, socks, bracelets and similar little ones.The average check is 120 UAH.
Competition is high
The site’s exterior appearance is a standard promotional site, without design.The forming of the goods is all from the supplier, that is, as in all other sites that purchase the goods from him.The Task:
Set up Google Shopping sales channel.In a simple language - the more sales, the better, the main thing is not too expensive.No specific as often it is.Please note that with such input data it is quite difficult and not a pleasant task.Because, from the average waiting at 130 UAH, you need to buy the goods, to advertise, return in case of refusal, to pay the honorary to the PPC specialist and somehow to earn on this.What was done:
1 month - in 0
I set up a general advertising campaign in two languages for the entire range.Started with a minimum budget of 30 UAH/day
The campaign worked for two weeks.I analyzed information on queries, contents and sales.He distributed the most active groups of goods and set up separate campaigns, also with small budgets of 30-40 UAH per day.In the next two weeks, the campaign began to offer sales.The first month did not work badly, but they came out at 0, which is clearly not interesting to the customer.2 months - in 0
Nearly all the strategies of the stakes were protested.Data on conversions was already sufficient to remove excess microconversions.In the process of testing, the performance was normally placed and the campaign worked in minus.3 months - expensive tests, big disadvantages, but the solution found
None of Google’s recommended solutions did not work.He made experiments, tested the work on target profitability.There were attempts to launch performance - with a small budget he doesn't want to work unfortunately.After analyzing the comparisons for two months of campaign work, the decision was made to divide the goods by price.The hypothesis consisted in giving Google the opportunity to independently distribute money to that segment of goods that sells.He broke the fide with the rules, replacing a group of goods in the advertising office with new ones.And that’s what worked.4 months - Rentability is stable 500+% and the budget from the customer is already unlimited (as unexpected))
We’re still testing which price segments are better suited to some commodity groups, but disclosure within the campaigns definitely helps Google in learning.The cost of a single order in the last two weeks in this account does not exceed 21 hryvnia, I remind, the average check here is 130 hryvnia.On the graph, on the screen you can clearly see how profitability has jumped.Instead of conclusion:
Webmaster - if someone this approach will be useful, it was a pleasure to share.Customers - trust your specialists, no one today promises results immediately, no one guarantees sales, you are looking for a solution.It takes time and money.Good day, peaceful heaven and glory to Ukraine!
Kyiv 
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