Sakura Institute — beauty salon in Krakow
Beauty marketing in Krakow: 1.5 times increase in visits and bookings at $1.32
Client:
Instytut Sakura — a beauty salon in Krakow (Poland) that offers a full range of beauty services: from manicure and pedicure to professional cosmetology and massage.
Task:
Scale the flow of clients and increase the overall income of the salon due to staff expansion and the introduction of new procedures. The main goal is to ensure a tight schedule for the specialists at the minimum cost of acquisition.
Challenge:
The high concentration of beauty studios in Krakow creates fierce competition for clients. It was necessary to find a mechanism that would allow for quickly converting interest into actual bookings, avoiding complex sales funnels.
Solution:
1. Flexible testing of formats: Started with Facebook lead forms but quickly abandoned them due to low effectiveness in this niche, redirecting the budget to a more productive funnel.
2. Integration with Booksy: Set up advertising traffic directly to the salon's page in the Booksy service. This allowed clients to see available "slots" and book in one click without unnecessary correspondence.
3. Multi-product approach: Launched separate campaigns for each key service (manicure, massage, etc.), which allowed for audience segmentation and showing the most relevant offers.
4. Aggressive testing of creatives: Tested 5 different visuals for each service every month, keeping only those that brought the cheapest traffic.
5. Local targeting: Focused displays on residents of Krakow considering geographical proximity to the salon, which increased the likelihood of visits.
Results:
- 1.5 times increase in visits: The number of monthly visits to the salon rose from 331 to 492.
- 113 new bookings in a month: The advertising campaign provided a strong influx of new clients to the database.
- Cost per booking $1.32: Thanks to optimization, a record low price for a real client was achieved in a competitive city.
- Effective use of budget: With an investment of only $150, the result exceeded the client's expectations in terms of inquiries by 2 times.
Client:
Instytut Sakura — a beauty salon in Krakow (Poland) that offers a full range of beauty services: from manicure and pedicure to professional cosmetology and massage.
Task:
Scale the flow of clients and increase the overall income of the salon due to staff expansion and the introduction of new procedures. The main goal is to ensure a tight schedule for the specialists at the minimum cost of acquisition.
Challenge:
The high concentration of beauty studios in Krakow creates fierce competition for clients. It was necessary to find a mechanism that would allow for quickly converting interest into actual bookings, avoiding complex sales funnels.
Solution:
1. Flexible testing of formats: Started with Facebook lead forms but quickly abandoned them due to low effectiveness in this niche, redirecting the budget to a more productive funnel.
2. Integration with Booksy: Set up advertising traffic directly to the salon's page in the Booksy service. This allowed clients to see available "slots" and book in one click without unnecessary correspondence.
3. Multi-product approach: Launched separate campaigns for each key service (manicure, massage, etc.), which allowed for audience segmentation and showing the most relevant offers.
4. Aggressive testing of creatives: Tested 5 different visuals for each service every month, keeping only those that brought the cheapest traffic.
5. Local targeting: Focused displays on residents of Krakow considering geographical proximity to the salon, which increased the likelihood of visits.
Results:
- 1.5 times increase in visits: The number of monthly visits to the salon rose from 331 to 492.
- 113 new bookings in a month: The advertising campaign provided a strong influx of new clients to the database.
- Cost per booking $1.32: Thanks to optimization, a record low price for a real client was achieved in a competitive city.
- Effective use of budget: With an investment of only $150, the result exceeded the client's expectations in terms of inquiries by 2 times.
 |
Oleksandr Hristich
 Zheltye Vody 90 0
|
A little busy
91 Safes completed
2 arbitrations
On the service 10 years
Offer work