Transport company transportation in EU countries
Transport logistics in the EU: reducing costs by 6 times for transportation in Finland and Germany
Client:
A transport company providing regular and tourist passenger transportation in EU countries (Finland and Germany).
Task:
Increase the recognition of the company's tourist routes and attract new passengers through social media. The main focus is on scaling reach and radically reducing costs per targeted interaction with advertisements.
Challenge:
The transportation market in Finland and Germany has high competition and different language/behavioral patterns. It was necessary to find visual content that would equally effectively "catch" the audience in both regions and optimize the budget to transition from expensive testing to consistently low-cost results.
Solution:
1. Video-centric strategy: Developed a series of dynamic videos showcasing the comfort of travel and the attractiveness of tourist locations. The videos proved to be significantly more effective than static posts.
2. Geographic split testing: Divided campaigns by countries and platforms (FB vs Instagram). This revealed that in Finland, Facebook delivered significantly cheaper results than Instagram.
3. Deep interest segmentation: In Germany, implemented Custom Interests (special audiences based on interests), which helped to more accurately target active travelers.
4. Staged optimization: In the first month (April), we collected data and tested hypotheses, and by May-June, we reallocated budgets to the most effective connections, leading to a multiple decrease in cost per result.
5. Platform adaptation: Timely identified anomalously expensive results in certain placements (e.g., Instagram in Finland at the start) and quickly turned them off in favor of effective channels.
Results (April – June 2024):
- Radical reduction in cost per result: In Finland, the cost per interaction decreased from $6.16 to $1.08 (almost 6 times).
- Large-scale reach: A total of over 450,000 users reached in Finland and Germany.
- High engagement level: In peak months (May-June), received 822 targeted interactions through Facebook and Instagram.
- Effectiveness in Germany: Managed to stabilize the cost per interaction at $1.60 – $2.58, which is an excellent indicator for the expensive European transportation market.
Client:
A transport company providing regular and tourist passenger transportation in EU countries (Finland and Germany).
Task:
Increase the recognition of the company's tourist routes and attract new passengers through social media. The main focus is on scaling reach and radically reducing costs per targeted interaction with advertisements.
Challenge:
The transportation market in Finland and Germany has high competition and different language/behavioral patterns. It was necessary to find visual content that would equally effectively "catch" the audience in both regions and optimize the budget to transition from expensive testing to consistently low-cost results.
Solution:
1. Video-centric strategy: Developed a series of dynamic videos showcasing the comfort of travel and the attractiveness of tourist locations. The videos proved to be significantly more effective than static posts.
2. Geographic split testing: Divided campaigns by countries and platforms (FB vs Instagram). This revealed that in Finland, Facebook delivered significantly cheaper results than Instagram.
3. Deep interest segmentation: In Germany, implemented Custom Interests (special audiences based on interests), which helped to more accurately target active travelers.
4. Staged optimization: In the first month (April), we collected data and tested hypotheses, and by May-June, we reallocated budgets to the most effective connections, leading to a multiple decrease in cost per result.
5. Platform adaptation: Timely identified anomalously expensive results in certain placements (e.g., Instagram in Finland at the start) and quickly turned them off in favor of effective channels.
Results (April – June 2024):
- Radical reduction in cost per result: In Finland, the cost per interaction decreased from $6.16 to $1.08 (almost 6 times).
- Large-scale reach: A total of over 450,000 users reached in Finland and Germany.
- High engagement level: In peak months (May-June), received 822 targeted interactions through Facebook and Instagram.
- Effectiveness in Germany: Managed to stabilize the cost per interaction at $1.60 – $2.58, which is an excellent indicator for the expensive European transportation market.
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Oleksandr Hristich
 Zheltye Vody 90 0
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A little busy
91 Safes completed
2 arbitrations
On the service 10 years
Offer work