Online Oil Shop for Men's Growth
Contextual Advertising
The task:
Increase the cost of advertising campaigns by twice, while the cost of conversion should not increase by 20% from the current.Attracting new customers, expanding the market of goods, branding.The main emphasis was made on search campaigns in Google Ads and later on BingAds search campaigns.Advertising campaigns were formed with the aim of attracting more potential customers to the site and reducing the cost of conversion.At the beginning of the work, an extended semantic core was selected, quality lists of minus words were selected, advertising ads were rewrite and all available extensions were added.All previous customer advertising campaigns have been put on a break and new campaigns have been launched.Google Analytics has also been set to track the effectiveness of advertising campaigns.In the first week after launch, the conversion cost dropped by 5%, and the conversion rate increased by 7%.The number of conversions in the first week increased almost 100%.Google AdWords has launched search campaigns targeting 11 key countries (USA, Canada, Mexico, the UK, Australia, Brazil, South Africa, New Zealand, Germany, Israel and Ireland).Video campaigns were set to increase coverage and attract new users, as well as remarketing campaigns to return users to the site.Later, sources such as Google Merchant Center and Bing Ads were connected.The result:
More than
211.11% of
Increased number of conversions
More than
of 61.95%
Increased conversion rate
Less
35 and 28%
Reduction of conversion costs
More than
of 92.10%
Increase in traffic
More than
of 57,83%
Growth of CTR
Increase the cost of advertising campaigns by twice, while the cost of conversion should not increase by 20% from the current.Attracting new customers, expanding the market of goods, branding.The main emphasis was made on search campaigns in Google Ads and later on BingAds search campaigns.Advertising campaigns were formed with the aim of attracting more potential customers to the site and reducing the cost of conversion.At the beginning of the work, an extended semantic core was selected, quality lists of minus words were selected, advertising ads were rewrite and all available extensions were added.All previous customer advertising campaigns have been put on a break and new campaigns have been launched.Google Analytics has also been set to track the effectiveness of advertising campaigns.In the first week after launch, the conversion cost dropped by 5%, and the conversion rate increased by 7%.The number of conversions in the first week increased almost 100%.Google AdWords has launched search campaigns targeting 11 key countries (USA, Canada, Mexico, the UK, Australia, Brazil, South Africa, New Zealand, Germany, Israel and Ireland).Video campaigns were set to increase coverage and attract new users, as well as remarketing campaigns to return users to the site.Later, sources such as Google Merchant Center and Bing Ads were connected.The result:
More than
211.11% of
Increased number of conversions
More than
of 61.95%
Increased conversion rate
Less
35 and 28%
Reduction of conversion costs
More than
of 92.10%
Increase in traffic
More than
of 57,83%
Growth of CTR