Case: contextual advertising for an online coffee shop

Project Overview
Niche: Online coffee shop
Platform: Google Ads
Focus: Scaling profitably

What I did
Created a scalable Google Ads structure focused on cost per conversion.
Optimized campaigns for repeat purchases.
Gradually increased budgets while monitoring CPA and ROAS.
Focused on cost-based bidding strategies.

Results
Ad spend: ~1.26 million UAH.
Revenue: ~25.14 million UAH.
ROAS: ~2000%
Conversions: 18,768
CPA: 67 UAH.