Case: Rebranding and preparation for the exhibition of the brand Magic Textiles

Niche: textile / corporate clothing / merchandise / upcycling
Collaboration format: strategic marketing + PR + event communication

Task:
Prepare the brand "Magic of Textiles" for participation in the exhibition, create recognizable communication, establish collaborations, and enhance the image as a socially responsible production.

Actions:

Conducted brand audit and rebranding positioning: identified key values, tone of voice, messages.

Prepared a complete marketing presentation for the exhibition (visuals, texts, brand stand, promotional materials).

Implemented a joint brand presentation from the stage during the exhibition event — with a public presentation of the updated concept.

Launched a PR campaign and a series of publications on social media to strengthen the brand before the event.

Organized a collaboration in Kharkiv — a partner presentation and product showcase in the format of an offline meeting.

Developed a new communication line: social responsibility + upcycling (creative kits from leftover fabric).

Result:

Prepared the brand for the exhibition at a professional level in a short time.

"Magic of Textiles" gained recognition among partners and new orders after the event.

Created a foundation for further scaling — participation in collaborations and regional presentations.