Case: advertisement for the rental of individual proxy servers
Lead Generation & Sales
Overview Niche: rental of individual proxy servers (SaaS/IT) Channel: Google Ads Goal: generating a large number of leads and sales for the proxy server provider. Focus on reaching global demand by optimizing for low-cost traffic with high engagement and scaling successful ad groups.
Results (31 days):
• Spend: $22,912
• Conversions: 16,688
• Average cost per click: $0.20
• Cost per conversion: $1.37
• Conversion rate: 10.03%
• Clicks: 114,557
Key takeaway Used high-volume, low-cost per click keywords, as well as automated bidding, to achieve significant scale while maintaining high cost-effectiveness in acquisition.
Results (31 days):
• Spend: $22,912
• Conversions: 16,688
• Average cost per click: $0.20
• Cost per conversion: $1.37
• Conversion rate: 10.03%
• Clicks: 114,557
Key takeaway Used high-volume, low-cost per click keywords, as well as automated bidding, to achieve significant scale while maintaining high cost-effectiveness in acquisition.