Case 2

Comparing quarterly results in the same period of the year with the difference per year - January-March 2016 / January-March 2017. The growth of visitors with Google Adwords (1) is well seen - more than twice. Increased profitability with Google Adwords (3) - more than 2.5 times, increased total profitability by 67.83% (2), increased sales on the accompanying Google / organic (4) and direct / (none) (5) - is logical, as analyzing associated conversions, we realized that more than 75% of transactions were carried out after 2 or more visits to the site. Often people came to the site in the second and more times already through brand requests in search of the Google or directly through the stored folder.