Klaviyo Automation "Abandoned Cart"

This automation sends a series of emails to users who have added items to their cart but have not completed the purchase. The automation consists of several steps:
1. Trigger – the automation starts when a user begins the checkout process but does not complete it. This is the main trigger for launching the series of messages.
2. Wait 4 hours – after the trigger has been activated, the system waits 4 hours to give the user time to complete the purchase on their own.
3. Email 1: "Your cart is waiting" – after 4 hours, the first email is sent as a reminder about the items left in the cart.
4. Wait 1 day – after sending the first email, the system waits 1 day.
5. Email 2: "Still thinking?" – after one day, the second email is sent, encouraging the user to return and complete the purchase by offering additional information or benefits.
6. Wait 1 day – after the second email, the system waits another day.
7. Email 3: 15% discount – at this stage, the third email is sent with an offer of a 15% discount on the items in the cart to encourage the purchase.
8. Wait 1 day – another day of waiting before sending the final email.
9. Email 4: Last chance! – in the fourth and final email, the user is informed that the 15% discount offer will soon expire, emphasizing urgency.
The goal of this automation:
• Increase conversion through repeated reminders.
• Create a sense of urgency through a sequence of emails with deadlines and discounts.
• Minimize abandoned carts and bring users back to complete their purchase.
This series of emails is well-structured using timings and various motivational strategies such as reminders and discount offers.