Klaviyo Automation "SMS Abandoned Cart"

This SMS automation is designed to remind customers who started the checkout process but did not complete their purchase to return and finish it. Here are the key stages of this scenario:
1. Trigger – the automation is activated when a user begins the checkout process but does not complete it. This is a signal to start a series of SMS reminders.
2. Wait 4 hours – after the trigger is activated, the system waits 4 hours to give the user a chance to complete the purchase on their own, without additional reminders.
3. SMS #1 – after 4 hours, the user receives the first SMS reminder with a similar message: "Love it? Need it? Your cart is waiting for you!" This is a friendly and non-intrusive message that encourages the user to return to their cart.
4. Wait 2 days – after sending the first SMS, the system waits 2 days to give the user more time to think.
5. SMS #2 – after 2 days, a second SMS is sent, adding a bit of personalization by using the customer's name: "You have great taste, {{person.first_name}}! Don't forget about your cart!" This reminder adds a personal touch, motivating the user to return and complete the purchase.
The main advantages of this automation:
• The time intervals between messages allow for non-intrusive reminders to users about their abandoned cart.
• Personalization (such as using the name) helps make the messages more individual and appealing.
• Quick response due to the first SMS sent 4 hours after the items were abandoned, which can bring the user back before they forget about the purchase.
This automation aims to increase conversion through quick and personalized reminders via SMS.