Clining in the Lions
How to bring over 200 orders for picking in a month, spending only $448.95 on advertising.The situation:
I came to a customer who wanted to promote the services of the collection of apartments and commercial premises in Lviv.They had a website and advertising that did not give any results.The primary requirement was to give any order.My actions:
1 Preparation
Having already experience working in this field, I have done a thorough analysis of competitors and their sites to find the cause of the lack of orders.After analyzing more than 10 competitors, I wrote out the results in the table, and presented its customer, along with suggestions to improve our site.The client accepted my ideas and began to imply them.While the site was edited, I analyzed the target auditorium, collected keywords, wrote text announcements.I decided to divide the keywords for the type of services, and to launch a separate campaign for each service.This was done so that the budgets for each service were separate, and therefore - it was possible to control their shows, and change the priority.2 The launch
Thus, I created campaigns for people looking for a housewife, B2B, furniture cleaner and after fire, robbery, etc.Once the site was ready, I set the conversions to the filled client form and the hot line call, and launched the advertisement.3 Optimization
In the process of work I used a strategy with a small number of keywords that were used according to the phrase correspondence, and were formulated as targeted as possible.Thus we showed exclusively to those people who searched for our services, withdrawing from search terms all the unnecessary.Through this, we were able to maximize budget expenses, and get the cheapest possible applications.This can be seen in the link table, where from 274 clicks we received 213 requests
I came to a customer who wanted to promote the services of the collection of apartments and commercial premises in Lviv.They had a website and advertising that did not give any results.The primary requirement was to give any order.My actions:
1 Preparation
Having already experience working in this field, I have done a thorough analysis of competitors and their sites to find the cause of the lack of orders.After analyzing more than 10 competitors, I wrote out the results in the table, and presented its customer, along with suggestions to improve our site.The client accepted my ideas and began to imply them.While the site was edited, I analyzed the target auditorium, collected keywords, wrote text announcements.I decided to divide the keywords for the type of services, and to launch a separate campaign for each service.This was done so that the budgets for each service were separate, and therefore - it was possible to control their shows, and change the priority.2 The launch
Thus, I created campaigns for people looking for a housewife, B2B, furniture cleaner and after fire, robbery, etc.Once the site was ready, I set the conversions to the filled client form and the hot line call, and launched the advertisement.3 Optimization
In the process of work I used a strategy with a small number of keywords that were used according to the phrase correspondence, and were formulated as targeted as possible.Thus we showed exclusively to those people who searched for our services, withdrawing from search terms all the unnecessary.Through this, we were able to maximize budget expenses, and get the cheapest possible applications.This can be seen in the link table, where from 274 clicks we received 213 requests
Ukraine 
Available for hire