King Workshop | Furniture Manufacturer

Sales through Instagram
#FacebookAds #instagram
Sales: 112
Cost per sale: $13.63

About the project:
The company produces all types of custom-made furniture for the home, focusing on shoe racks, benches, chairs, and folding tables.

Main tasks:
The advertising was not satisfactory, so our task was to reduce the cost per lead and increase the profitability of the ads.

Challenges:
Since we used the "message in direct" objective, there could be low-quality leads and low conversion to sales.

What we did:
Analyzed the target audience;
Studied competitors;
Built a Customer Journey Map (CJM);
Created an advertising launch strategy;
Developed static and video creatives to find the most effective approach;
Launched campaigns for direct messages to generate leads immediately, as well as traffic campaigns to increase page visibility and audience for further engagement and purchases.

Numbers:
Budget: $1527.29
CPC / CPM all: $0.18 / $0.13
CTR / CTR all: 2.18% / all 3.12%
Leads: 300
Cost per lead: $5.09
Sales: 112
Cost per sale: $13.63
Average order value: $200
Revenue: $26,600
ROMI: 13.17