Lead Generation

Problem (Challenge)
The company relied on a single client acquisition channel and needed to build a systematic outbound process. There was no presence on LinkedIn as a platform for finding B2B partners.

My Solution
Developed and implemented an outreach strategy from scratch.
1. Set up a CRM system (HubSpot) for lead tracking and integrated tools for data sourcing and enrichment (Waalaxy, Lusha, Apollo, Snov.io).
2. Segmented the audience by ICP using LinkedIn Sales Navigator. Qualified leads based on BANT/MEDDIC already at the messaging stage (before the first call with the CTO).
3. Launched personalized messaging sequences through Waalaxy, combining automation with a “human touch” approach (semi-automated).
4. Created and launched the company’s LinkedIn page from scratch. Regularly published content to increase trust (visibility) and warm up leads before the first contact.

Results
Over the course of a year, we managed to build a stable client acquisition channel:
—> 1–3 targeted calls per week for the CTO consistently throughout the year.
—> 1 new client per month through cold outreach.
—> LinkedIn page growth from 0 to 168 followers → 1 inbound client with 2 projects within 6 months.

Tools: LinkedIn + Sales Navigator, Lusha, Snov.io, Apollo, Waalaxy, HubSpot.