Lead generator

Problem (Challenge)
The company relied on a single customer acquisition channel and needed to build a systematic outbound process. There was no presence on LinkedIn as a platform for finding B2B partners.

My Solution (Solution)
I developed and implemented an outreach strategy from scratch.
1. Set up a CRM system (HubSpot) for tracking leads and integrated tools for data sourcing and enrichment (Waalaxy, Lusha, Apollo, Snov.io).
2. Segmented the audience by ICP through LinkedIn Sales Navigator. Qualified leads using BANT/MEDDIC even at the correspondence stage (before the first call with the CTO).
3. Launched personalized message chains through Waalaxy, combining automation with a "human touch" approach (semi-automated).
4. Created and launched the company's LinkedIn page from scratch. Regularly published content to build trust (visibility) and warm up leads before the first contact.

Results (Results)
Within a year, a stable customer acquisition channel was established:
—> 1–3 target calls per week for the CTO consistently throughout the year.
—> 1 new client per month through cold outreach.
—> LinkedIn page grew from 0 to 168 followers → 1 inbound client with 2 projects in 6 months.

Tools: LinkedIn + Sales Navigator, Lusha, Snov.io, Apollo, Waalaxy, HubSpot.