Legal creative for social media
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A legal company specializing in personal bankruptcy approached me with a task to create advertising creatives for Facebook and Instagram. The main goal is to confirm that the procedure works, dispel doubts, and build trust through social proof.
Objective: convey a confident message to potential clients — "YES, IT WORKS!", supported by the company's real achievements.
What I did:
1. Built the creative around the main message "Yes, it works!" — briefly, powerfully, emotionally.
2. Added figures that inspire trust:
• 500 million UAH of written-off debts
• 100% won cases
• 150,000+ consultations
3. Visually highlighted these data with separate lines so they are easily read even during quick feed browsing.
4. Used a deep blue background — a color of stability and reliability — with a male portrait in a business suit as a symbol of expertise.
5. Completed the creative with a call to action "Free Consultation" — with a clear button that instantly leads to interaction.
Result:
This creative was used in the company's main lead generation funnel, where it showed a high CTR among the audience with prior website visits. The "strong message + trust through facts" format became the basis for subsequent creative series.
Objective: convey a confident message to potential clients — "YES, IT WORKS!", supported by the company's real achievements.
What I did:
1. Built the creative around the main message "Yes, it works!" — briefly, powerfully, emotionally.
2. Added figures that inspire trust:
• 500 million UAH of written-off debts
• 100% won cases
• 150,000+ consultations
3. Visually highlighted these data with separate lines so they are easily read even during quick feed browsing.
4. Used a deep blue background — a color of stability and reliability — with a male portrait in a business suit as a symbol of expertise.
5. Completed the creative with a call to action "Free Consultation" — with a clear button that instantly leads to interaction.
Result:
This creative was used in the company's main lead generation funnel, where it showed a high CTR among the audience with prior website visits. The "strong message + trust through facts" format became the basis for subsequent creative series.