Personal brand Instagram Irina Koval

What has been completed:

1. Brand strategy
• Niche analysis, target audience, competitors
• Positioning formation: expertise + humanity + recognizable style
• Development of a categorization system and content matrix
• Creation of visual aesthetics for the profile

2. Content
• Full support: posts, Reels, stories, topics for warming up
• Sales texts + expert + trigger
• Design of carousels, story series, Reels scripts
• Working on behalf of the author (tone of voice preserved)

3. Analytics
• Monthly reports, topic analysis, retention of Reels
• Tracking engagement rate, reach, profile visits
• Content optimization for algorithms

4. Results
• Stable profile reach: 78,936 in 30 days
• Reels with a reach of 5,000+
• Posts with engagement of 147–252
• Regular appearances in "Interesting"
• Growth of audience trust and expert status

The scope of work included:
• Strategy → content → design → analytics
• Full account management
• Control of style, language, meanings
• Creation of unique topics for the brand