"Locomotive": SEO advertising
Problem:
The client's request is to obtain clear KPIs regarding the quantity, price, and quality of applications per month. The client is demanding, understands the value of KPIs, and can track metrics, which complicates the task for the agency.
Solution:
1. Testing hypotheses, connections of creatives, and types of audiences.
2. Developing effective creatives and highlighting the best advertising images and texts.
3. Creating an effective sales funnel with remarketing.
4. Transferring information to the company's in-house targeting specialist.
5. A comprehensive approach to internet marketing, including targeted advertising on Instagram, Facebook, and the website.
Results over 5 months:
Receiving about 30 applications per month.
The average price per application was $37.
Reduction in application prices and an increase in their quantity.
Improvement in application quality by 90% and an increase in their quantity by 30%.
Context:
The agency Locomotive Media Group worked with the client in the digital field for the first time, which was both an honor and a responsible task. Each month, the agency had new goals from the client that required achieving clear metrics. During the first month, audiences were tested, and 24 applications were received, although at a high price. In the following months, it was possible to reduce the price of applications and increase their quantity, but initially, quality suffered. After 4 months, the agency achieved significantly better results than expected.
The client's request is to obtain clear KPIs regarding the quantity, price, and quality of applications per month. The client is demanding, understands the value of KPIs, and can track metrics, which complicates the task for the agency.
Solution:
1. Testing hypotheses, connections of creatives, and types of audiences.
2. Developing effective creatives and highlighting the best advertising images and texts.
3. Creating an effective sales funnel with remarketing.
4. Transferring information to the company's in-house targeting specialist.
5. A comprehensive approach to internet marketing, including targeted advertising on Instagram, Facebook, and the website.
Results over 5 months:
Receiving about 30 applications per month.
The average price per application was $37.
Reduction in application prices and an increase in their quantity.
Improvement in application quality by 90% and an increase in their quantity by 30%.
Context:
The agency Locomotive Media Group worked with the client in the digital field for the first time, which was both an honor and a responsible task. Each month, the agency had new goals from the client that required achieving clear metrics. During the first month, audiences were tested, and 24 applications were received, although at a high price. In the following months, it was possible to reduce the price of applications and increase their quantity, but initially, quality suffered. After 4 months, the agency achieved significantly better results than expected.
Khmelnitskyi 
Available for hire