Loyalty chatbot "Digital card: 5th coffee as a gift"
Virtual loyalty card: Automatic system for accruing "stamps" or bonuses for each purchase.
* Scanning and verification: Implemented logic for confirming purchases via QR code or unique barista code, eliminating manipulation with bonuses.
* Automatic notifications: The bot independently reminds the customer: "Only 2 cups left until free coffee!", encouraging a visit.
* Triggered mailing: Ability to send promotional offers (for example, "Double Coffee Day") directly to the customer's messenger.
Business value for the client:
* Digitization of the customer base: The owner receives a direct communication channel with each visitor (name, phone number, purchase history).
* Increase in LTV (Lifetime Value): Gamification of the bonus accumulation process increases visit frequency by 25-30%.
* Savings on marketing: Free replacement of SMS mailings with push notifications in the bot.
Result: A stable marketing tool has been created that is easily scalable to a network of coffee shops and provides transparent accounting of issued gifts.
* Scanning and verification: Implemented logic for confirming purchases via QR code or unique barista code, eliminating manipulation with bonuses.
* Automatic notifications: The bot independently reminds the customer: "Only 2 cups left until free coffee!", encouraging a visit.
* Triggered mailing: Ability to send promotional offers (for example, "Double Coffee Day") directly to the customer's messenger.
Business value for the client:
* Digitization of the customer base: The owner receives a direct communication channel with each visitor (name, phone number, purchase history).
* Increase in LTV (Lifetime Value): Gamification of the bonus accumulation process increases visit frequency by 25-30%.
* Savings on marketing: Free replacement of SMS mailings with push notifications in the bot.
Result: A stable marketing tool has been created that is easily scalable to a network of coffee shops and provides transparent accounting of issued gifts.