Yandex Scalation.Direct for Manufacturers

The outcome conditions: the decision was made to scale existing advertising campaigns in Yandex.Direct. The budget is 2.3 times. The increase in the budget has led to an increase in the conversion price and a decrease in the conversion rate.
Task: Increase sales volumes, retain the conversion price within the target indicators.
Action: A deep analysis of advertising campaigns has been carried out. Correction of the rates on the search was reviewed taking into account the accumulated statistics. Unprofitable keywords are disabled, the budget is redirected to profitable. Advertisements have been processed in RSI and retargeting. Losses are turned off. The increase in traffic enabled the transition of the RSI autostrategy into a more valuable conversion of the sales wheel.
Results: The conversion rate in order payment increased by 50% (from 0.56 to 0.84%) The price of conversion to payment is reduced by 15 % (from 1451,01 rubles. Up to 1230,4 rubles.)