"nasintrav.com" | Google Ads - promotion of Seeds and Fertilizers
Nasintraw
Seeds and fertilizers | Google Ads | 2025–2026
Project
The client came on board in the summer of 2025 after an unsatisfactory collaboration with a previous agency. Specialization — online sales of seeds and fertilizers across Ukraine.
What was found in the audit
Activity imitation script: the agency was creating and deleting tags in campaigns daily — solely for "activity" in the change history.
Conversion duplication: the website on OpenCart had two data transfer methods connected simultaneously (Data Layer + Tag via GTM) — metrics in the dashboard looked great but were incorrect.
Average check ~500 UAH — too low for profitable advertising without upsells.
What was done
Conducted a detailed audit and completely rebuilt the account structure.
Agreed with the client on a strategy to increase the average check (upsells).
Launched campaigns with manual bid management — focus on low-cost lead acquisition.
Connected product reviews through Google Merchant Center (free feature): stars in product listings → +CTR → +conversion.
Provided systematic recommendations for website improvement.
Using: shopping campaigns, Performance Max, search campaigns.
Results over 365 days
3,042,453
Impressions
2,343
Conversions
UAH 249,762
Expenses
UAH 1,408,401
Conversion value
UAH 106.56
Cost per conversion
~5.6x
ROAS (conv. value / cost)
Dynamics and scaling
2024–2025: average monthly budget — 30,000 UAH, cost per lead — 8–10 UAH.
From February 2026: resumed collaboration after a seasonal pause. Increased budget to ~90,000 UAH/month (+3x) based on statistical recalculation of the previous season.
Result: moving along positive scenarios since the beginning of spring 2026. Cost per lead for the year — 106 UAH (increase due to rising advertising costs, but ROAS remained stable).
Key conclusions
Activity imitation in the account — a real practice of some agencies; easily detected through an audit.
Conversion duplication — the most common reason for "good" metrics among unqualified specialists.
Low average check = necessity for upsells; without them, advertising is unprofitable.
Free features of Merchant Center (reviews) — often ignored, but provide a significant effect.
Statistical approach to budget planning allowed for confident scaling x3.
Seeds and fertilizers | Google Ads | 2025–2026
Project
The client came on board in the summer of 2025 after an unsatisfactory collaboration with a previous agency. Specialization — online sales of seeds and fertilizers across Ukraine.
What was found in the audit
Activity imitation script: the agency was creating and deleting tags in campaigns daily — solely for "activity" in the change history.
Conversion duplication: the website on OpenCart had two data transfer methods connected simultaneously (Data Layer + Tag via GTM) — metrics in the dashboard looked great but were incorrect.
Average check ~500 UAH — too low for profitable advertising without upsells.
What was done
Conducted a detailed audit and completely rebuilt the account structure.
Agreed with the client on a strategy to increase the average check (upsells).
Launched campaigns with manual bid management — focus on low-cost lead acquisition.
Connected product reviews through Google Merchant Center (free feature): stars in product listings → +CTR → +conversion.
Provided systematic recommendations for website improvement.
Using: shopping campaigns, Performance Max, search campaigns.
Results over 365 days
3,042,453
Impressions
2,343
Conversions
UAH 249,762
Expenses
UAH 1,408,401
Conversion value
UAH 106.56
Cost per conversion
~5.6x
ROAS (conv. value / cost)
Dynamics and scaling
2024–2025: average monthly budget — 30,000 UAH, cost per lead — 8–10 UAH.
From February 2026: resumed collaboration after a seasonal pause. Increased budget to ~90,000 UAH/month (+3x) based on statistical recalculation of the previous season.
Result: moving along positive scenarios since the beginning of spring 2026. Cost per lead for the year — 106 UAH (increase due to rising advertising costs, but ROAS remained stable).
Key conclusions
Activity imitation in the account — a real practice of some agencies; easily detected through an audit.
Conversion duplication — the most common reason for "good" metrics among unqualified specialists.
Low average check = necessity for upsells; without them, advertising is unprofitable.
Free features of Merchant Center (reviews) — often ignored, but provide a significant effect.
Statistical approach to budget planning allowed for confident scaling x3.
Odessa 
Available for hire