Online store of interior, entrance doors and partitions

A popular door brand that can be found in almost any door showroom.

Results of promoting the door showroom through Google Ads

To attract targeted inquiries, a comprehensive advertising strategy was developed and launched in Google Ads, covering both search ads and product campaigns.

What was done

1. Setting up Google Shopping product campaigns
To maximize the presence of products in search results, product feeds were prepared and optimized through Google Merchant Center.

Key areas were highlighted:

Interior doors
Entrance doors
Wall panels

For each category:

- the catalog was structured;
- product names were optimized for user search queries;
- product attributes were set up;
- separate product groups were created for effective bid management;
- segmentation by categories and product priority was conducted.

This approach allowed showing potential customers relevant door models directly in Google search results with photos, prices, and product information.

2. Launching search advertising campaigns
At the same time, search campaigns were created targeting users with already formed demand.

Separate ad groups were developed for the following areas:

Interior doors
Entrance doors
Wall panels
Commercial inquiries for purchasing doors

As part of the launch:

- the semantic core was collected and clustered;
- negative keywords were processed;
- adaptive search ads were written;
- all available extensions (phone, sitelinks, callouts) were set up;
- landing pages were optimized for ad traffic;
- analytics and conversion tracking systems were set up.

Results over the period

- Advertising budget: 215,000 UAH

- Number of clicks: 88,400

- Confirmed inquiries: 94

Only the most quality and reliable goals were included in the conversion statistics:

- Callback orders
- Call requests

That is, we considered only those actions that are highly likely to indicate a real inquiry from a potential client.

Additionally, other important interactions were tracked:

- Route building to the store
- Click on the phone number from ad extensions

Considering all recorded target actions, the total number of conversions amounted to 814 interactions.

Conclusion

Thanks to the comprehensive use of Google Shopping + Search Ads, a well-structured campaign, and detailed analytics setup, it was possible to ensure a steady flow of interested clients and obtain a hundred confirmed inquiries from users actively searching for doors and related products.