PACKAGING FOR CROISSANTS
About the project
Croissant Freaks is a young brand that energetically enters the healthy food market. Breaking the stereotypical "boring eco-aesthetic" of organic products, the company has created a line of vegan croissants free from gluten and white sugar. The task was to create vibrant packaging that instantly grabs attention and declares the rebellious spirit of the brand right from the supermarket shelf.
Task
Position the healthy product (gluten-free, egg-free, and dairy-free) not as a strict dietary restriction but as a cool and bold choice. The packaging was to combine the aesthetics of "cartoon punk," a branded character, and clear commercial readability of information.
Solution: Punk Cat
Visual style: The dominant neon pink color (specified in the brief as Pantone 806 C) and contrasting, "street" typography make the packaging noticeable in seconds.
Character: A charismatic punk cat with piercings and patches has been created. He embodies the bakery's manifesto — "Baked Goods Rebellion."
Marketing highlights: A combination of bold slogans (NO GUILT. JUST RIOT.) with clear informational markers (GLUTEN-FREE, VEGAN), which are important for the supermarket audience.
Technical preparation: A complete layout (die-line) has been created considering bleed (+5 mm), fold lines, welding seam borders of the flow pack, and a separate layer for spot UV on the cat's eyes.
Croissant Freaks is a young brand that energetically enters the healthy food market. Breaking the stereotypical "boring eco-aesthetic" of organic products, the company has created a line of vegan croissants free from gluten and white sugar. The task was to create vibrant packaging that instantly grabs attention and declares the rebellious spirit of the brand right from the supermarket shelf.
Task
Position the healthy product (gluten-free, egg-free, and dairy-free) not as a strict dietary restriction but as a cool and bold choice. The packaging was to combine the aesthetics of "cartoon punk," a branded character, and clear commercial readability of information.
Solution: Punk Cat
Visual style: The dominant neon pink color (specified in the brief as Pantone 806 C) and contrasting, "street" typography make the packaging noticeable in seconds.
Character: A charismatic punk cat with piercings and patches has been created. He embodies the bakery's manifesto — "Baked Goods Rebellion."
Marketing highlights: A combination of bold slogans (NO GUILT. JUST RIOT.) with clear informational markers (GLUTEN-FREE, VEGAN), which are important for the supermarket audience.
Technical preparation: A complete layout (die-line) has been created considering bleed (+5 mm), fold lines, welding seam borders of the flow pack, and a separate layer for spot UV on the cat's eyes.
 |
Svitlana Zhuravel
 Kropivnitskiy 2 0
|
Available for hire
2 Safes completed
On the service 2 months 28 days
Offer work